How to differentiate your inspection company
Your job is to show clients that all inspections and inspectors are not equal!
Too many clients/inspectors believe that a home inspection is a commodity. By definition, a commodity is any item that cannot be easily distinguished from others in the marketplace. Are home inspections really the same in appearances, performance, price, and process and so on? Are there ways to make sure that you and your inspector firm stand out?
An important feature that can be emphasized is inclusion of American Home Warranty’s product as part of your inspection service. It is a value-added benefit to your professional services. The American Home Warranty product allows you to bring additional value to each transaction for the benefit of your client and referring realtor.
In addition to providing a safety net of mechanical and structural coverage, our warranty can represent the difference between a smooth, uninterrupted real estate closing and unfortunate or ill-timed delays related to the last-minute break down or malfunction of a home component or system.
One of the keys to growing your inspection business is building deal flow through a solid referral network. Your thorough, detailed and diligent inspection process, coupled with American Home Warranty’s product addition and enhancement to your professional services, is a great way to show clients and referring agents that you bring extra value, service and peace of mind to each inspection that you perform.
Ultimately it is the home inspector who can demonstrate technical competence along with added features and benefits for clients that will win deals and generate future referrals. Our goal at American Home Warranty is to help support and grow your inspection business.
